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Home > About > Grading


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Vintage Ads and Prints Grading Information

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As vintage magazines were produced on a huge variety of paper stocks, the effects of time and environment can dramatically effect the paper's physical properties. We have produced this guide to help you understand our grading standards and to help you choose your ideal print.
Maturity
Whilst we always strive to offer the most pristine clean  hig quality ads and prints, we also feel that the age and maturity of the print is a vital part of the charm of the image. This means that very often it is the slight natural imperfections can make a print item unique and special. That’s why we feel that moderate evidence of vintage maturity are arguably preferable  to a piece of print that looks like it came off the printing press yesterday.

A word about Mint and Near Mint

Retrofair do not claim any of our ads or prints are in Mint or Near Mint condition, as we believe that it is Impossible to provide a mint vintage product. Indeed one definition one contradicts the other. There just can’t ever be a ‘new’ vintage item.

We have 3 Simple Grading Bands

  1. Excellent
  2. Very Good or Good
  3. Fair or Poor

Retrofair Vintage Ads Grade 1 - Excellent

This is Retrofair’s most commonly used grading category. Generally imperfections are confined to the margins and outer areas that can be masked by mounting and framing.
The pages will have:
  • No Wrinkles
  • No Foxing
  • No water damage
  • No ink transfer
The pages may have some signs of ageing such as:
  • Toning
  • Slight Creases and dog ears
  • Small edge tears (no more than quarter inch)

Retrofair Vintage Ads Grade 2 - Very Good or Good

Our next most common grading level with mild signs of use or age. There are obvious flaws and imperfections but they don’t detract from the overall image.

These can include
  • A Small stain
  • Small edge tears (between half to one inch)
  • Moderate ink Transfer
  • Frayed outer edges
  • Some minor staple rusting marks
  • Mild Foxing
  • Minor Wrinkling

Significant imperfections are noted under the condition section on the item listing page.

Retrofair Vintage Ads Grade 3 - Fair or Poor

You are very unlikely to come across many pages or prints falling within this category. Any  items listed  thus, are on offer due to their rarity or unusual subject matter.  

Fair

Has some damage but can still be displayed. Ads and prints graded thus have been more  visibly handled or have some damage of note. Mostly restricted to the outside edges of the paper or print but some degradation may also be present in the picture area.

Poor
Page or print has severe flaws due to age or condition such as heavy foxing, stains, water damage scuffing etc.

Glossary
of Grading Terms 

Creases Due to handling over the years some magazine pages collect creases or dog ears – mostly in the top or bottom corners. When straightened the crease line often still shows. Some paper stock is more prone to dramatic creasing then others.

Dog Ears The turned down corners of magazine pages usually as a result of bad storage rather than hand  folding.

Frayed edges The ragged, feathery outer edges of magazine pages. Retrofair prefer to send a complete flat including the feathered edges rather than risk damaging the original when trimming.

Foxing The Spotty yellow or brown stains on paper. Often caused by oxidization and atmospherics. The degree of foxing is usually dependent on the quality of the paper and where and how it was stored.

Gripper marks A few publications sometime have what looks like teeth marks running along the margin of a page. These are  known as gripper marks and are incurred during the print and production process.

Ink Transfer Also known as ink setoff. This is when some ink is tranfered to from one page to another. Usually when there has been heavy dark blocks of ink on the page.

Pencil & Pen Marks  Many Vintage British publications often have a name written on the front or back cover. This is a newsagent's mark used when reserving a copy for a customer.
Retrofair does not consider discrete pencil or pen marks on front pages and back cover ads to be flaws.

Rips & Tears Although amazingly resilient and strong, paper is also prone to damage and many older magazine pages have acquired the occasional small tear.

Scuffing Mostly apparent on outside and inside covers of magazine. This is the dirt and soiling that  the covers have collected due to storage and handling. Ads and prints with large white areas are most prone to collecting scuff marks.

Show through Depending on the paper quality or stock sometimes the print from the other side of the page shows through as a faint shadow. Retrofair does not consider show through to be a major flaw however seriously bad examples will not be offered for sale unless the ad has a rare or unique  quality.

Stains and Soiling  Usually occur as a result of water damage or spills

Staple rusting The more mature the magazine is, the more chance there is of the staples rusting. This in turn can stain the inside fold edge of a page. Most evidence of rusting is confined to the extreme edges which are easily masked out when framing.

Toning / Tanning All magazine paper will deteriorate with age. Usually it darkens or even changes colour particularly around the outer edges that have been exposed to the sun or unfavorable storage conditions.. Also known as Browning or Yellowing. Retrofair does not consider this natural effect to be a fault.

Wrinkling Usually as a result of moisture in the air. Paper is very sensitive to atmospheric conditions. Some old magazine may have been stored in a moist climate or environment. This can result in some fine ripples across the surface of the print area. Usually not really noticeable once framed.

Water Damage Can be anything from a light carved stain to a smudged wrinkled page.

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