It's in the paper! - Persil Washes Whiter

Before and After is a very effective creative device successfully used  by advertisers over the years.

With this lovely 1950's  illustrated campaign for Persil Washing Powder they have cleverly used before and after thinking  and  taken it a step further to physically  demonstrate the brand quality through smart use of the magazines own white paper. 

You can find a more examples from this fine campaign in the RetroStore Home and Garden Index and I will be adding a few more variations to the collection over the next few months